DESIGN PHILOSOPHY
Design has multiple personalities. The business of design is to communicate specific information, often the message of the client – to specific audiences. In our economy, design USUALLY has a job to do – BUT designers can take on other roles. Designers can be mediators, authors, inventors, artists… taking on experimental content, questions, ideas, and concepts. As a graphic artist, a designer can leverage design thinking and professional strategy for the purpose of alternative/subversive message, and dissemination of critical thought drawn from a diversity of individual, social, cultural, conceptual, ethical, and/or intellectual motivations.

COURSE FRAMEWORK
As designers you are aware of the power of image to create meaning, desire, and provocation. This course explores the language, tools and practice of photography from a design perspective. Projects, reading, dialogue, and deviations will reinforce skills, complement the design process, and acclimate students to some professional design/photography scenarios.